The Economist Media Lab
A Legendary Magazine Steps Into The Future
How does a 177-year-old journalistic institution find its place as a storytelling innovator without losing its trusted voice?
This is the question that animated our three-year collaboration with The Economist Media Lab, and gave form to the award-winning experiences produced during Kel’s tenure as the magazine’s Senior Media Lab Fellow.
During this time, Kel spearheaded The Economist’s interactive and immersive efforts, helping them staff up and build out a VR studio within the magazine’s Media Lab, and shaping the creative direction of their productions.
Bring a venerable magazine into the future: develop, produce and release a slate of immersive content under the banner of one the world’s most respected journalism brands.
Senior Media Lab Fellow; creative lead; advisor; screenwriter
VR projects produced by the Media Lab—including Oceans VR: Net Positive and RecoVR: Mosul—received more than a million views across platforms, premiered at festivals like IDFA DocLab and The Festival of Dangerous Ideas, and won a Silver Lovie, plus BIMA and Drum (DADI) awards.