Category:
commerce
Client:
HP Inc.
Type:
Branded, Documentary
Technology Pioneer As Heritage Brand
Born in a garage in Palo Alto in the late 1930s, Hewlett-Packard didn’t just start in Silicon Valley. They started Silicon Valley.
So when HP approached us to create a campaign highlighting their pioneering work with Mixed and Virtual Reality, we devised a concept that both respects their past, and anticipates their future.
The result is The HP Garage Sessions, an ongoing branded documentary series that profiles the visionary scientists and researchers who use HP technologies to transform our world, and places their stories within the brand’s legacy of innovation.
Concept
Create and direct a series of branded documentaries about innovators across the world who are using virtual and augmented reality to transform higher education.
Roles
Series creators; directors; producers
Results
After successfully launching the series with a profile of Stanford’s Jeremy Bailenson, we’ve moved into production on three new films (launching Spring 2022).
