HP Inc.


Branded, Documentary

Technology Pioneer As Heritage Brand

Born in a garage in Palo Alto in the late 1930s, Hewlett-Packard didn’t just start in Silicon Valley. They started Silicon Valley.


So when HP approached us to create a campaign highlighting their pioneering work with Mixed and Virtual Reality, we devised a concept that both respects their past, and anticipates their future.


The result is The HP Garage Sessions, an ongoing branded documentary series that profiles the visionary scientists and researchers who use HP technologies to transform our world, and places their stories within the brand’s legacy of innovation.