Category:
commerce
Client:
Ikona
Type:
Documentary, Branded
Improving Patient Outcomes With VR & AR
Convincing stakeholders in the American medical system that AR and VR will transform their industry is not an easy task.
So when the healthtech startup IKONA approached us to create their first set of VR & AR projects, we focused on producing a suite of patient education experiences that improved outcomes in distinct, measurable ways.
The products we oversaw—including an AR app designed to help patients sort their medications, and a 360° video training intended for new kidney dialysis patients—yielded irrefutable data showing the positive impacts of new technologies, and cleared a path for IKONA’s entrance into the market.
Concept
Build the brand of a new healthtech startup by creating their initial slate of VR and AR products, guiding hiring of their design and development staff, and overseeing the company’s move out of stealth mode.
Roles
Chief strategist; producer; creative lead; screenwriter
Results
Leveraging the original content suite, IKONA is going strong, and has formed partnerships with the National Science Foundation, The Airforce, The National Kidney Foundation, and the VA.
