Educational start up Merlyn Mind brings safe, data-secure voice recognition and AI technology into the classroom.
If your eyes glaze over reading that first sentence, you’re not alone. That’s why the Merlyn Mind team brought in Jongsma + O’Neill to emphasize the humanity behind their technology.
The resulting spot—shot during lockdown in Los Angeles and starring Jongsma + O’Neill’s actual daughter’s actual kindergarten teacher—tells the story of an educator’s first day on the job with the Merlyn Mind’s Symphony smart speaker in her corner.
Fuse documentary and fiction elements in an interview-based narrative that puts a teacher’s needs and concerns at its center.
Concept development and scripting; directors; producers
This spot now acts as the tip of the spear for Merlyn–it is the lead video on their landing page and played an integral part in their launch campaign