Siemens, Virtual Identity
Tracing the Unexpected Impacts of Everyday Technologies
When Siemens and branding agency Virtual Identity asked us to direct a documentary for their /answers campaign, we jumped at the opportunity.
The brief was enticingly slim: create a film that highlights the unexpected ways Siemens’ technology impacts our everyday lives.
Shot over the course of a week in Mumbai, our documentary The Milky Way profiles the young animal welfare activists behind Animals Matter to Me, who use milk processed with Siemens’ equipment to keep their rescue shelter running.
Illustrate the positive impacts of Siemens’ technologies through a short documentary shot in one of the most dynamic cities in the world.
Directors; producers; cinematographers; editors; researchers
The Siemens/answers documentary campaign received over a million impressions in its first year online, and won a Digital Communication Award.