The Economist




The Economist Media Lab


Documentary, VR

A Legendary Magazine Steps Into The Future

How does a 177-year-old journalistic institution find its place as a storytelling innovator without losing its trusted voice?


This is the question that animated our three-year collaboration with The Economist Media Lab, and gave form to the award-winning experiences produced during Kel’s tenure as the magazine’s Senior Media Lab Fellow.


During this time, Kel spearheaded The Economist’s interactive and immersive efforts, helping them staff up and build out a VR studio within the magazine’s Media Lab, and shaping the creative direction of their productions.

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