His Name is My Name
Category:
immersive
Partner:
Houses Of Darkness
Type:
Instagram based documentary, AR
An instagram-based documentary about family secrets and the legacy of WWII
This is the story of a man named Gerrit Jongsma. He was a Jew hunter and a member of the Dutch SS. And he was also my great-grandfather. But until recently, I’d never even heard his name.”
These words kick off HIS NAME IS MY NAME, a groundbreaking Instagram documentary that puts the family history of Jongsma + O’Neill co-founder Eline Jongsma front and center.
In a narrative that unfolds across ten animated chapters and an AR experience, Eline and her partner Kel O’Neill set off to find the true story of her great-grandfather’s crimes. SInce its launch, HNIMN has attracted significant international press attention, been honored by the Webbys and won the prestigious IDFA DocLab Special Jury Award For Creative Technology.
Concept
Use highly-personal storytelling (and a highly-accessible platform) to make WWII-era history vivid and alive to a young generation.
Roles
Series creators; directors; writers; producers
Results
HNIMN launched on Instagram on July 8 2022 to international acclaim. The project continues to screen at film festivals all over the world.
related links
His Name Is My Name on Instagram
From the IDFA jury:
“In this experience, co-creator Eline Jongsma allows us into the darkest corners of her family history, illustrating the power of secrecy and revelation through a series of beautifully animated shorts skillfully assembled on the Instagram platform. The design, so evocative of the propaganda that Jongsma’s family sought to hide away, is pitch-perfect, and the narration is polished. This project speaks to the idea of time capsuling memories, and the mixed media of graphic design, animation, augmented reality, and archival footage all contribute to its strength.”
