Born in a garage in Palo Alto in the late 1930s, Hewlett-Packard didn’t just start in Silicon Valley. They started Silicon Valley.

So when HP approached us to create a campaign highlighting their pioneering work with Mixed and Virtual Reality, we devised a concept that both respects their past, and anticipates their future.

Megan Elliot is partnering with HP Education to build a world-class media program powered by world-class technology—including the HP Omnicept—that empowers the next generation of storytellers.

Jeremy Bailenson uses HP’s VR technology in his groundbreaking research into bias, identity and the human experience.

This is the story of a man named Gerrit Jongsma. He was a Jew hunter and a member of the Dutch SS. And he was also my great-grandfather. But until recently, I’d never even heard his name.”

These words kick off HIS NAME IS MY NAME, a groundbreaking Instagram documentary that puts the family history of Jongsma + O’Neill co-founder Eline Jongsma front and center.

In a narrative that unfolds across ten animated chapters and an AR experience, Eline and her partner Kel O’Neill set off to find the true story of her great-grandfather’s crimes. SInce its launch, HNIMN has attracted significant international press attention, been honored by the Webbys and won the prestigious IDFA DocLab Special Jury Award For Creative Technology.

Educational start up Merlyn Mind brings safe, data-secure voice recognition and AI technology into the classroom.

If your eyes glaze over reading that first sentence, you’re not alone. That’s why the Merlyn Mind team brought in Jongsma + O’Neill to emphasize the humanity behind their technology.

The resulting spot—shot during lockdown in Los Angeles and starring Jongsma + O’Neill’s actual daughter’s actual kindergarten teacher—tells the story of an educator’s first day on the job with the Merlyn Mind’s Symphony smart speaker in her corner.