Born in a garage in Palo Alto in the late 1930s, Hewlett-Packard didn’t just start in Silicon Valley. They started Silicon Valley.

So when HP approached us to create a campaign highlighting their pioneering work with Mixed and Virtual Reality, we devised a concept that both respects their past, and anticipates their future.

Megan Elliot is partnering with HP Education to build a world-class media program with world-class technology, including VR, to push the boundaries for the next generation of storytelling.

Using HP Omnicept’s bioanalytics capabilities such as eye tracking, heart rate monitoring and pupil dilation detection, Seth Cluett and Suzanne Thorpe are able to identify the triggers of stressors in students working with technical historical music equipment for the first time.

By tracking the bioanalytics of users, Makana Chock and the Extended Reality Lab at Syracuse University are able to gain valuable insights to track the consistency of pre-existing biases with a user’s response to a virtual experience.

Educational start up Merlyn Mind brings safe, data-secure voice recognition and AI technology into the classroom.

If your eyes glaze over reading that first sentence, you’re not alone. That’s why the Merlyn Mind team brought in Jongsma + O’Neill to emphasize the humanity behind their technology.

The resulting spot—shot during lockdown in Los Angeles and starring Jongsma + O’Neill’s actual daughter’s actual kindergarten teacher—tells the story of an educator’s first day on the job with the Merlyn Mind’s Symphony smart speaker in her corner.

This is the story of a man named Gerrit Jongsma. He was a Jew hunter and a member of the Dutch SS. And he was also my great-grandfather. But until recently, I’d never even heard his name.”

These words kick off His Name Is My Name, a groundbreaking Instagram documentary that puts the family history of Jongsma + O’Neill co-founder Eline Jongsma front and center.

In a narrative that unfolds across ten animated chapters and an AR experience, Eline and her partner Kel O’Neill set off to find the true story of her great-grandfather’s crimes. Along the way they explore the complexities of generational trauma and enduring wounds of fascism—and discover satellite telescopes, hidden mushroom colonies and a family story that stretches from the Netherlands to Indonesia and back again.