Technology Pioneer As Heritage Brand
Born in a garage in Palo Alto in the late 1930s, Hewlett-Packard didn’t just start in Silicon Valley. They started Silicon Valley.
So when HP approached us to create a campaign highlighting their pioneering work with Mixed and Virtual Reality, we devised a concept that both respects their past, and anticipates their future.
Create and direct a series of branded documentaries about innovators across the world who are using virtual and augmented reality to transform higher education.
Series creators; directors; producers
After successfully launching the series online through their social and video channels, HP continues to screen these videos at conferences and in their B2B marketing efforts.
University of Nebraska-Lincoln
Megan Elliot is partnering with HP Education to build a world-class media program powered by world-class technology—including the HP Omnicept—that empowers the next generation of storytellers.
Jeremy Bailenson uses HP’s VR technology in his groundbreaking research into bias, identity and the human experience.