HP OMNICEPT
Category:
documentary
Partner:
HP Inc.
Type:
Branded, Documentary
Technology Pioneer As Heritage Brand
Born in a garage in Palo Alto in the late 1930s, Hewlett-Packard didn’t just start in Silicon Valley. They started Silicon Valley.
So when HP approached us to create a campaign highlighting their pioneering work with Mixed and Virtual Reality, we devised a concept that both respects their past, and anticipates their future.
Concept
Create and direct a series of branded documentaries about innovators across the world who are using virtual and augmented reality to transform higher education.
Roles
Series creators; directors; producers
Results
After successfully launching the series online through their social and video channels, HP continues to screen these videos at conferences and in their B2B marketing efforts.
University of Nebraska-Lincoln
Megan Elliot is partnering with HP Education to build a world-class media program powered by world-class technology—including the HP Omnicept—that empowers the next generation of storytellers.
Stanford University
Jeremy Bailenson uses HP’s VR technology in his groundbreaking research into bias, identity and the human experience.